Discover Strategies to Help Your Salon Make the Most of Mother's Day!
Are you wondering how to get your promotion noticed on Mothers Day? This 'How to run a successful promotion for Mothers Day' article offers best practices, ideas and key tips for success, so you can give your Mothers Day promotion the attention it deserves!
First let's look at some promotions ideas:
Run a Mother & Daughter Package
With this promotion you are showing your customers that you care about that special lifetime bond and you are giving the opportunity of someone gifting an unforgettable experience that they will dare for life.
Giftpack Full of Goodies
This is an opportunity for you to create your own brand identity that stands out! Put together sample boxes with your own custom packaging, complete with stickers and thank you cards, for the ultimate wow-factor. Add a special touch to your samples with an indulgent chocolate surprise!
Social Media Giveaway or Contest
Now it's the time to jump online and be creative. Get your audience involved and incentivise them to join! If you need to, take inspiration from other businesses, then make it even better!
Collaborate with male clientele businesses
Remember who buys the presents for mum and make yourself visible to them! You could collaborate with a barber shop for example and leave some gift cards or signage. You can always repay the favour when it's Fathers Day!
When planning your promotions, keep in mind these simple tips:
- Reach out to your clientele database via email marketing
- It's a lot better to offer added value rather than discounts.
- Be very clear on the T&C's especially around timelines
- Avoid sounding too "salesly"!
- Lastly, keep it simple!
Have fun planning this Mother's Day campaign and remember the sky is the limit!
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With Love, Ari xx
