Is Your Beauty Salon 2023 Ready?
Prepare your Beauty Salon for 2023 in 3 easy steps!
Make a plan to achieve your goals! 🤝👋
A goal without a plan is just a dream. First, determine your overall vision and reflect on where your salon is at now and where you want it to be. Then, identify 2-3 goals to get you closer to your vision (and please avoid generic goals). Follow the SMART rule (Specific, Measurable, Achievable, Relevant, Timely). Also, you want to write your goals down as you will be 42% more likely to achieve them if you do so! ✍✍
Some examples of "SMART" goals could be:
"Increase number of new clients by 5 by end of quarter 1". This follows the SMART rules as it is specific and measurable (i.e. increase number of new clients by 5). It is achievable (or a realistic goal). It is relevant because it applies directly to your salon and it is timely as you are giving the goal a timeframe of 3 months to be completed.
Other examples of goals could be "increase return client rate by X%" or "increase salon revenue by $XX" and so on.
Be as specific as possible to set yourself for success!
Utilise the power of marketing! 🤑💥
Marketing is not about running promotion after promotion (as it can be detrimental as clients can potentially wait for your promotions if you get them used to them) but rather keeping focus on important dates and events such as birthdays, your salon anniversary, quiet months, etc. Make sure you track the results of any marketing campaign to see how successful it was. If you have a salon software, automate messages (e.g. happy birthday message) as much as you can so you can spend your time on other key areas!
Teamwork makes the dream workplace! 🤗🥳👏
You and your team will be more productive when there is a shared and clear goal. Include your staff in any marketing discussions as they will love you for making them part of it! It also gives them a sense of ownership when they come up with their own ideas and they feel more appreciated.
🙌 Remember, don't forget to have fun! A good laugh goes a long way! 🤣
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With Love, Ari xx
